Last Updated: November 2, 2025

This Privacy Policy explains how Lucy Ward Photo (“we,” “us,” or “our”) collects, uses, and protects personal information shared through this website, online store, client galleries, and booking forms. By using this site, you agree to the terms of this policy.

1. Information We Collect

We may collect the following:

1.1 Personal Information Provided by You

Examples include:

• Name
• Email address
• Phone number
• Session details and preferences
• Purchase and order information

1.2 Automatically Collected Information

Examples include:

• IP address
• Browser and device type
• Pages visited on this site
• Cookies and similar tracking tools

1.3 Payment Information

Payments are securely processed by third-party providers (such as Stripe or PayPal via Pixieset).

We do not store full credit card numbers.

2. How We Use Your Information

We use information to:

• Communicate with you and respond to inquiries
• Process bookings and deliver products or galleries
• Verify transactions and prevent fraud
• Improve website functionality and user experience
• Send optional marketing or follow-up messages (only with consent)

We do not sell personal information to third parties.

3. Cookies & Tracking Tools

This website may use cookies to:

• Analyze traffic and website performance
• Improve navigation and layout

You may disable cookies through your browser settings, but certain site features may not function properly.

4. Third-Party Services

We work with trusted service providers that may process your data, including:

• Pixieset: website hosting, booking, store, and galleries
• Stripe / PayPal: payment processing
• Email or newsletter services (if used)
• Website analytics platforms (such as Google Analytics)

These third parties maintain their own privacy policies and compliance practices.

5. Client Image Privacy

Images captured during photography sessions may be considered personal data.

We may display photos for portfolio or promotional use only if allowed under the applicable agreement or model release.

Clients may request to withhold promotional use in writing before the session date.

6. Data Access and Deletion Requests

You may request to:

• Update or correct your information
• Limit communications
• Request removal of stored information (unless legally required to retain it)

To make a request, please contact us at:

l.ward@lucywardphoto.com

7. Emails and Marketing Consent

Marketing or promotional communications are sent only with consent.

You can unsubscribe at any time via the link in the email.

8. Minors

This site is not intended for children under 13.

We do not knowingly collect personal data from minors without parental consent.

9. Security

We take reasonable measures to protect your information from unauthorized access, loss, or misuse.

10. Policy Changes

This Privacy Policy may be updated periodically.

The most recent version will always be displayed on this page.

Continued use of the website indicates acceptance of updates.